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Home  > Insider profile
Gracie Valdez
Advertising Manager

Advertising in general, there's always something going on within the community.

What have been the most defining moments along your career path?

I knew coming out of college that I didn't want to do engineering. So when I moved to Boston I started temping and I temped in marketing departments of companies like BankBoston and Fidelity. Then I decided that advertising seemed to be where I wanted to go. I started at Arnold as an Administrative Assistant and got to know a lot of the people in the media department. One of the things I did enjoy about engineering was the whole research and analytical part of it. In media, that?s what you do: you research a product, you research who uses it, and you research how you can reach that audience. That?s why I got into that.

How did you get your big breaks?

Actually, it was kind of a fluke. I was going through a placement agency and they set up an interview for me.

What was the best advice you received when you were first starting out in your career?

Take initiave and call someone in the department you want to work in and try to set up an informational meeting. That's a good way to get your foot in the door.

What have you learned from your experience?

It can be exciting if you work on the right accounts. If you work on Volkswagen, for example, they run in all the high profile magazines and they are constantly being visited by representatives. With the reps, you go out to lunch and things. Advertising in general, there's always something going on within the community. There are two societies, one for the media planning side and one for the media broadcast side, that host different events to bring people together. In Boston, this month there is going to be a Red Sox event for the media planning side, so everyone will go and hang out afterwards. It helps you to form a bond or develop a camraderie with your peers.

What most excites you about your job right now?

I work on the Food and Drug Administration (FDA) account and I just acquired the Massachusetts Department of Public Health (DPH) and Converse. Basically, we get a budget from the client, and find out what message they want to send and who they want to send the message to. So we go in and find out based on who they want to get the message across to, what kinds of media they listen to, and, if they, for example, listen to radio, which stations do they listen to.

What would you like to have achieved by the last day of your career?

With new accounts and trying to restructure the media department, I think I?m going to be really busy but I'm going to learn so much.

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