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Alexis Gentile
Account Executive

I'm exposed to national accounts.

How did you get your big breaks?

Recommended by alumni for an internship at a PR firm.

What was the best advice you received when you were first starting out in your career?

If you have very little experience in PR, you have to be willing to pay your dues, the you will be fairly well received, as opposed to someone who wants "this, this and this" in terms of a work load or responsibilities.

What have you learned from your experience?

At the company I work, there are two tracks: Executive or Administrative Assistants, one of them you start out in the position and go into the account side and the other you start in that position and stay in the administrative side. Assistant Account Executive: You're still doing a lot of administrative work, you supporting an account but at the same time you have a hand in a little more creative stuff, a little more writing. You become more involved with the media. You're stuck doing a lot of media lists, media calls. Put together press kits. A lot of times you'll end up doing memos, account summaries. You're still not really creating anything for clients at that point. Depending on what kind of potential they see in you they will either just let you exist as an administrative side or they will bring you into meetings. The nature of PR is that you have ups and downs in terms of your client roster. There are firms that have huge amounts of turn-over when they lose clients. You should be prepared for that.

What most excites you about your job right now?

I'm exposed to national accounts. I really liked my boss and my group and that can make or break your experience. It has for me anyway.

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