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Home  > Insider profile
Tracy Perlman
Marketing Manager

Get the inside scoop from an Experience Insider.

What have been the most defining moments along your career path?

Working as the Marketing Manager for the NFL. I started the day after graduation! I was a Communications major and i had done a lot of work with broadcasts, filming, and the newspaper at my school, Hofstra. Basically at the NFL we have over 20 sponsors. I work on helping to fulfill their expectations of the relationship that exists between them and us. I make sure everything is legal and trademarked in the way they're using it. I handle ticket requests, player appearances. I also prepare events and I'm in charge of all premieres. Like, if the NFL announces a premiere of a SuperBowl film, then I'm in charge of putting together that event.

How did you get your big breaks?

I started as a "floater", which is basically the entry-level position that's available here. It's also known as a go-fer. What the NFL does instead of hiring temps, is they place the floaters in those empty positions. There's normally around 2 floaters. But it's a fantastic way to start off because you're doing different thigns every day. One day you'll be in the Marketing Department and next you're in HR. Your main office is also with HR, so you'll see all the jobs that go through there. After ten months of being a floater, I saw that there was a position as an assistant in NFL films department. I applied and then I got it, and since then I guess I've been promoted 3 or 4 times. I've been pretty lucky, but I've also worked very hard to get where I am.

What was the best advice you received when you were first starting out in your career?

Don't wait until May to send in your resume for a position because they'll fill it way earlier than that. I sent in my resume in February and I had a job by March. I actually sent in a blind resume. They do actually look at those blind resumes!?Be willing to do anything, have that attitude and you have a shot. The most important thing is ENTHUSIASM. You have to have enthusiasm and energy and really immerse yourself in what you're doing. That's the first thing I'm looking for when I'm looking to hire someone. We interviewed about 40 people for our last assistant position. So it's competitive. I guess what I like to see is people that say "well even if I come in and there's nothing for me to do, I'll MAKE something to do". People that finish their work and want to do more. I don't care what your GPA is, I don't really care where you went to school. What I want to see is that attitude!

What have you learned from your experience?

The NFL looks for people who really WANT to be in Sports. you know, you won't be making big $$ when you start off here, but most people are so excited just to be around what they love. Internships are great! Here they have a great training program which lasts 8-12 weeks. They could intern for film or events or PR, it really depends. BUT, in their training programs the interns hear senior level people from every division give a lecture on what their division does and how that relates to the whole. The interns also get specific training in their department, and they have a luncheon with the commissioner. I had an intern from Tulane working for me last summer. She basically acted as liason between our department and the individual teams. She interacted with the teams on a daily basis, listened to their concerns, what they wanted us to do. Then she would relay that to us. Interns do way more than just your typical administrative grunt work. I mean, it definitely involves grunt work but we try and really get them doing meaningful exciting things.

What most excites you about your job right now?

There are so many best parts to my job. I guess the people is the top one. You meet new people everyday and work with a new person everyday.

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