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Home  > Insider profile
Dewey Blanton
Head of PR

I always knew I wanted to go into sports. I never dreamed it would be through PR.

As children, we're all asked the question "What do you want to be when you grow up?" How did you answer?

I always knew I wanted to go into sports. I never dreamed it would be through PR.

What have been the most defining moments along your career path?

Going to work for Proserv. It bills itself as a sports marketing, management and television company, but really it's marketing company that happens to focus on sports.

How did you get your big breaks?

I started as an intern. They actually found me. They contacted me. I was a jounalism major and doing a lot of sports coverage for our college paper. I was the sports editor. ProServ called up our athletic department looking for somebody, and they referred them to me. So I started out and initially it was only about 10 hours a week, but by the end of my senior year it was about 40 hours/week and I was taking my classes part-time. ProServ didn't even have a Marketing/PR department then, but they got the ball rolling when I came on board.

What was the best advice you received when you were first starting out in your career?

Present your skills first your love of sports second. We aren't necessarily looking for people who are big sports fans. Of course, it's great that they can bring a certain passion to their job, but I really don't care if you were a three-letter-man in college. What I care about is your business and marketing skills.

What have you learned from your experience?

I think the very best way to learn about this industry would be to intern or volunteer for the Events division of a sports agency like us, or just for the event itself. Because through events you basically learn everything there is to know about the industry. You learn how to sell sponsorships, sell tickets. You learn the Marketing and PR side of things, you learn about dealing with the media and the general public. You learn about the organization and coordination of a major production. Also, if you are lucky enough to get an internship no task should be beneath you. If anything, it will show that you have the right attitude, and that counts for a lot around here. We all do grunt work and creative work. I'm my own secretary. I just can't tell you how much it would grate on the department if the intern feels that they are above filing or faxing, because all of us do it!?

What most excites you about your job right now?

It's very entrprenurial here. If anyone has a new idea and they can sell it, talk up its good points and especially its potential profit then people will really listen.

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