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Home  > Insider profile
Stephanie McLaughlin
Children's Publicity Assistant

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What have been the most defining moments along your career path?

Working at Houghton Mifflin in the Children's Publicity and Marketing dept. I love books and I like marketing and public relations work too. Being able to work with books using skills I like, is a great experience.

How did you get your big breaks?

I did three internships in publishing and took a class in Children's Literature at Simmons College, where I met someone who knew about a job at Houghton. Knowing someone helps.

What was the best advice you received when you were first starting out in your career?

You need good oral communication skills, high energy, friendly outgoing personality, positive attitude, love of children's lit, creativity (for ideas of how to sell books, get people into bookstores, market your authors).

What have you learned from your experience?

It's easier to get a job in Houghton's School division than in Trade--lots of people start in other departments and move internally to Trade.

What most excites you about your job right now?

I have a lot of responsibilities:?set up signings at bookstores, send out books for review to newspapers, coordinate mailings; for bookshows: coordinate author visits, planning their social schedules, dinners, etc., communicate good reviews and other press coverage to sales reps, editorial dept and head of marketing. I also deal with a lot of promotional materials such as bookmarks which are sent to schools, libraries, bookstores. I determine where (which stores) to place our books--it's connected to the sales function. I organize presence at book shows and conventions, which authors to send, what to have in their booth. I have a wide variety of duties and that makes the job interesting and exciting for me.

On a scale of 1-10, how relevant was your academic major to your career? (1=not at all, 10=absolutely essential)

10 Absolutely Essential

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