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Home  > Insider profile
Amy David
Coordinator of Affiliated Marketing

I kind of switched industries even though I stayed in marketing, I went from radio to television.

What have been the most defining moments along your career path?

I kind of switched industries even though I stayed in marketing, I went from radio to television. I consider MTV as the music business, so I even though I work in television instead of radio, I still feel connected to music. MTV is the music authority for our demographic and all around the world. I consider myself to still be in the music industry, but I now I also understand the cable industry too.

How did you get your big breaks?

I had interned in the marketing departments of two record labels before I came to MTV and couldn't see myself going to another record label. Once you've done it a couple of times, you're very familiar with the environment and I decided that since MTV was a whole other aspect of the music industry, that I would come here. Initially, I could have worked for M2 on the production staff, but I took this position because it was at the heart of the channel. My department works directly with the on-air and off-air staffs, all the advertising, and everything like that. We're in the heart of MTV.

What have you learned from your experience?

When I first started here I was all about M2. Loved M2. I was down on MTV, too, because I didn't really understand how we had evolved. But now that I'm in the middle of it, I see both sides. I see what it takes for a label to get a video on MTV, but I also understand why our programming is the way it is, and how it's not just thrown up there. It's not like we say, "Oh this is cool" and we put it there. Everything is based on research on our demographics and everything like that. I consider myself to still be in the music industry, but I also understand the cable industry. If you love music and you love being at MTV, that can send you to a number of places.

What most excites you about your job right now?

I can comfortably say that I think I could email or call somebody or approach someone in the hallway and voice my opinion and not feel uncomfortable about it.

On a scale of 1-10, how relevant was your academic major to your career? (1=not at all, 10=absolutely essential)

8

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