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Home  > Insider profile
Diana Britt
Account Manager

A PR Associate needs good personality traits, an outgoing manner, a strong work ethic, good writing and speaking skills.

As children, we're all asked the question "What do you want to be when you grow up?" How did you answer?

A dancer or actor. I didn't have much luck in the performance area, but I did find a way to be active in another industry that requires a high level of communication- PR.

What have been the most defining moments along your career path?

Deciding I was never going to make it as an actor/dancer (like I had envisioned as a child) and taking my talents into a PR job instead.

How did you get your big breaks?

I had a friend who was working in the industry. She was planning a party for a client in New York. She needed extra help and her budget included hiring a consultant. I was the 'consultant'. The party was a tremendous success and her company started using me on a regular basis for many events. When I decided I want to learn more about PR, they offered me a starting position and PR training with the company. I accepted and never looked back.

What was the best advice you received when you were first starting out in your career?

"Use what you know". All my life skills are in my PR toolbox. I try to learn new things and incorporate that into my work too. I say 'life is for living and learning'. Work can be the best part of our lives, if we enter each day with a sense of purpose and strive to make that day count.

What have you learned from your experience?

A PR Associate needs good personality traits, an outgoing manner, a strong work ethic, good writing and speaking skills. Presentation skills have to be top notch for client meetings. I've found the ability to schmooze is essential for success! One of the most successful people I've ever worked with in PR had been an accounting major in college.

What most excites you about your job right now?

PR can have an element of propaganda in it, where practitioners dabble in the gray areas of politics. There are big personalities involved on the PR side and definitely on the client side. I love working with the facinating people on both sides. You'd be amazed how many times I've relied on my acting skills and theater training in my PR work. I like the 'performing' parts of my job.?

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