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Home  > Insider profile
Kara Martell
Account Executive

PR is an industry where clients demand a great deal and you have to deliver.

How did you get your big breaks?

I got an interview through a friend who was working at Agnew, Carter, McCarthy. I've found most companies have an active human resources department for hiring. However, its very encouraged among employees to actively go out in search of other people that are appropriate for open jobs, in terms of corporate culture and environment.

What was the best advice you received when you were first starting out in your career?

Find a balance between work and home. PR is an industry where clients demand a great deal and you have to deliver. Trying to maintain a good work life balance has led me to some great companies that are unique in that I'm not expected to stay here until all hours of the night. That is so nice, and it's very different than the industry overall. I've seen a lot of agencies that have a sweat shop mentality and I have chosen to avoid them. That's why I'm happy when so many others in my industry are burnt out and hate their jobs. If a client called me tonight at five o'clock and wanted something tomorrow morning at eight, I wouldn't be leaving at 5:30 tonight, but otherwise, I probably would be.

What have you learned from your experience?

There's a real emphasis on professional development in most of the companies I've seen. That includes everything from writing seminars and media relations skills to presentation training and management training. A big emphasis on management since so many people in the industry advance through the ranks and may be great in terms of media relations or client service skills, but they still need to know how to be a good manager and there's really a focus on learing what you can to prepare you for where you want to go.

What most excites you about your job right now?

At my current company, there's a real focus on an entrepreneurial feel even though you're in an agency. If you're interested in certain niche you're very encouraged to pursue it, and your manager or supervisor will really help you pursue your goals whether they be personal or professional. I think that really speaks volumes.

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