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Home  > Insider profile
Rebecca Kramer
Public Relations

"In general, the best thing about PR is that it's a different job every day..."

What have been the most defining moments along your career path?

Starting my career in a small four-person agency made all the difference for me. I moved up in terms of responsibilities and salary very quickly because the firm had more work than we could handle and I was managing multiple accounts and supervising a staff within a year and a half of graduation. Three years out of college, I'm a manager in a company where most people my age are still assistants or coordinators, and my voice counts because I know what I'm talking about?when I open my mouth. I know that the big name firms can be alluring?with their attractive offices and their big name clients. But my friends?who went that route are still only one step above getting coffee and?sending faxes. I would highly encourage students to consider beginning?their careers in smaller companies -- they'll likely go further in the long?run.?

How did you get your big breaks?

I interned in the public affairs department of the Planned Parenthood Center of Syracuse my senior year. That's how I started. In a way, this job was more frustrating than anything, because it reinforced my love of nonprofit work, and I found when I graduated that getting an entry-level job in a nonprofit organization was next to impossible (their PR staffs tend to be 1 or 2 people strong, and I sure wasn't ready to be a 1-woman?department yet!). ?

What was the best advice you received when you were first starting out in your career?

I knew that I wanted to work in the communications industry, but had trouble picking a major that didn't feel too specialized. Someone suggested I look into Public Relations. I soon discovered it was the discipline that seemed to offer the most flexibility, both in terms of what skills I would actually have an opportunity to use in my daily work and in terms of opportunities to freelance or work part time when I was ready to start a family.

What most excites you about your job right now?

In general, the best thing about PR is that it's a different job every day, depending on what's going on in your company or client's industry. The unpredictability can be very exciting. ?

On a scale of 1-10, how relevant was your academic major to your career? (1=not at all, 10=absolutely essential)

10 Absolutely Essential

What would you like to have achieved by the last day of your career?

I still hope to return to nonprofit work someday.

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