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Home  > Insider profile
Carie Goldberg
Media and Promotions

We're not the ones who make it sexy because we're not the ones on the field.

As children, we're all asked the question "What do you want to be when you grow up?" How did you answer?

A sports journalist.

What have been the most defining moments along your career path?

My goal was eventually to work for Major League Soccer (MLS). I was fortunate enough to have contacts at other leagues and had interviewed there. But those interviews were more informational. The interview I had here was actually for an unpaid internship, and I had already graduated from college. But I knew this was more or less the arena I wanted to work in, so I had to set a precedent for myself. I knew it would pay off in the end, even though it was an unpaid position at first.

How did you get your big breaks?

I was fortunate enough to have contacts with some of the different leagues. My brother had worked for the World Cup and he had quite a few friends who work in sports. His friend who worked for ESPN made a list of her contacts for me and said, "I can open a door for you, but you've got to step in."

What was the best advice you received when you were first starting out in your career?

Sports, quite often, is considered a glamourous, sexy kind of industry, but it's not. That's only the case if you're the player on the field.

What have you learned from your experience?

Behind the scenes, it's a 10 or 12 hour day, trying to get your name out there, working hard, and proving to the world. We're not the ones who make it sexy because we're not the ones on the field. But it's great. I am happier than I could have ever imagined at a job.

What most excites you about your job right now?

At MLS you more or less wear more than one hat. I'm the Communications Coordinator for the league office. And I'm also the PR contact for the U.S. pro-40 team, which is the developmental squad in the A-league. I have the opportunity to write press releases and deal with the media on a daily basis. I also help with the special events, like press conferences, so it's really combining two different things that I enjoy doing. It's a wide variety of responsibilities. Some days it's different and some days are more similar.

What would you like to have achieved by the last day of your career?

I would like to eventually become a general manager of a team.

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