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Editor's Picks

 

Where can you be wildly creative and corporate at the same time? A career in Marketing offers that rare chance to do both, often at the same time. Whether you're being outrageously funny to get a point across, or meticulous about detail, there's fertile ground here.

We've looked over lots of articles on the topic, and selected the ones below because we thought they'll be most useful if you're considering Marketing or Advertising as a career. Read on!

 

What is Marketing?

Name the product, from Apple iPods to Zip Drives, and chances are there's a marketing executive out there trying to connect with a buyer. Convincing a specific target audience that your product is better than that of the competition is the essence of marketing.

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Marketing And Sales: What's The Difference?

Marketing and sales are two different, but related fields. Here, we uncover the differences between these two popular industries.

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Why Different is Good in the World of Advertising

Dare to be different. A look at why advertising professionals should consider standing out from the competition, not copying them.

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Marketing Industry Essentials

Here are a few guidelines all marketers should follow throughout their careers.

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Career Paths in Marketing

Here are 3 areas where beginners in marketing can break into the industry.

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The Future of Advertising

Advertising is a medium that constantly evolves with an unrelenting desire to find new and better ways to reach an ever-growing consumer marketplace.

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Humor In Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product.

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Your First Week in Advertising

Welcome. Thanks for reading this far. While many of you have jobs in advertising, there are almost certainly a few of you out there who are just starting your careers.

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Why Web Site Creativity Matters More Than Ever.


If one more person tells me their site sucks because they're just too darn busy to deal with it, I'm gonna hurl. That's like saying, "I'm working in my underwear because I'm too busy to get dressed." It makes a poor impression.

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PR and Blogging in the Digital Age

The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence people's buying decisions.

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PR and Blogging in the Digital Age

The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence people's buying decisions.

Read More
 

Read More Articles

 
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