Employer Spotlight

Recruit Gen Y Stars

You need new tools to attract the new breed of talent - Experience will help you build your team with Gen Y stars.


Ease of Use

Our management dashboard helps you easily post jobs, pinpoint targeted candidates and manage your talent pipeline.


All Needles, No Hay

Don't wait for the best candidates to come to your door - with Experience, you can proactively target top talent.


Build Your Experience

Experience is your most important asset - we're here to help you find that next opportunity.


Tell Your Story

You're so much more than just your resume. Showcase your Experience.


Connections Matter

Introductions are made easy when you have Experience -- connect with alumni, mentors and industry insiders.


Use eRecruiting by Experience on campus?
Find your school here.

Home  > Article

How to Talk Like an Insider

By Rachel Johnson

Here's a list of universal terms every aspiring marketer should know.

B2B and B2C: Businesses that sell products or services to other businesses, and businesses that develop products for consumers, respectively.

Brand: The total experience of all ideas and information associated with a product or producer, shaped by the specific images, slogans, name, logos, colors, sounds and design selected by a marketing team.  Brands have the power to mold consumers- expectations about a product, and even to bestow that product with a distinct value or personality. Brand identity is the name given to a company's goal for its product appearance, whereas brand image is the consumer's actual perception.

The Four P's: Product, Promotion, Price, and Place (of distribution). Also known as the marketing mix, the four p's of marketing represent all the variables available to a marketing director in his or her efforts to maximize sales.

Market: A population of people or organizations that have a similar need, desire, and ability to pay for a product or service.
Market share: The proportion of the total market that is currently using a particular company's product.

Point-of-sale: The place where a product purchase actually occurs.

Relationship marketing: The current era of marketing philosophy, placing the focus not only on transactions in the short-term but on building ongoing relationships with customers.

Reference group: A group (say, Ipod users) that an individual uses as a standard for defining his or her own beliefs and values (say, being young and hip), potentially having a great impact on customers- opinions and behavior patterns.

Sales promotion: Promotional activity used to motivate purchases, such as a coupon offer.

Viral marketing: Just like a virus that spreads contagiously, a strategy that encourages customers to spread a marketing message to friends and acquaintances-particularly effective through e-mail and far-reaching social networking sites (like Facebook).

Google Web Search
Didn't see what you were looking for?
powered by Google
Copyright ©2017 Experience, Inc Privacy Policy Terms of Service