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Marketing: Creativity Reigns, And Along With The Risks You'll Find The Rewards
It's new, it changes constantly, it's all about creativity, and it touches everyone's life every day.
An industry as old as civilization and as rapidly changing as the modern world, marketing employs an estimated 750,000 professionals in the United States and Canada and touches nearly every corner of American life. It's a competitive field -- but one with lots of room for creativity and advancement for the industry's best.
From Apple to Banana Republic, the marketing sector stands
where consumer desires meet company demands. It is the job of
marketing professionals to understand what people need and
how their organization's product or service can
meet those needs. Whatever the product, both the work and
rewards can be great-marketing jobs have high potential for
large earnings and long hours. But they require
self-motivation, creativity, energy, excellent communication
skills, flexibility, and a spirit of competition-not to
mention the ability to work under stress.
And not only does the marketing industry play a part in
nearly every kind of business activity, but it also offers
a number of very different jobs, including
advertising, sales, brand management, promotions, public
relations, and market research.
With the marketing industry now growing rapidly,
it's a prime time to hunt for an entry-level job-
though applicants who have advanced degrees or are
trained for high-tech or scientific marketing jobs are in the
highest demand right now. College graduates can
increase their chances of breaking into the field with
strong computer skills, industry internships,
and undergraduate backgrounds in accounting,
finance, economics, law, psychology, sociology, business,
communications, or journalism. However, the most
successful marketing professionals also tend to be
enthusiastic, risk-taking, adaptable team players.
Marketing can be an intensely exciting and rewarding
experience for those who are suited to it, but it certainly
isn't for everyone: imagine spending hours each day extolling
the virtues of your least favorite condiment, or taking
millions of dollars of company cash out on a limb to test a
creative new strategy, and you'll get an idea of what the
marketing industry can often be like.
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