Open

Employer Spotlight

Recruit Gen Y Stars

You need new tools to attract the new breed of talent - Experience will help you build your team with Gen Y stars.

Go

Ease of Use

Our management dashboard helps you easily post jobs, pinpoint targeted candidates and manage your talent pipeline.

Go

All Needles, No Hay

Don't wait for the best candidates to come to your door - with Experience, you can proactively target top talent.

Go

Build Your Experience

Experience is your most important asset - we're here to help you find that next opportunity.

Go

Tell Your Story

You're so much more than just your resume. Showcase your Experience.

Go

Connections Matter

Introductions are made easy when you have Experience -- connect with alumni, mentors and industry insiders.

Go
Forgot?

Use eRecruiting by Experience on campus?
Find your school here.

Home  > Article

Advertising 2.0

By Ivy Hastings

Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track. The internet is changing the future of advertising and here's how.

Marketers take note. Print is dead or dying. There are too many
alternatives that are cheaper, more effective and easy to track.

I receive several print trade mags. They usually go right into the
recycling bin. Not only do I not have time to read them, by the time the
publication gets to me, I've already read a blog, scanned an RSS feed, or
read an online case study. That also means I ignore any and all print
advertising. This includes direct mail, magazine advertisements, and
newspaper ads. The phone book even goes directly into the recycling bin.

The notion that print is dead is scary to a lot of marketers; they know
print, are comfortable with it, and most importantly, they usually don't
usually have accountability for getting results. Marketers can't tell
their clients any more that it's hard to track the effectiveness of print
campaigns because they are increasing brand awareness. The advent of
online advertising and marketing techniques means that campaigns are 100%
trackable.

Does this mean paper publications are going away? No. But print
advertising should. When was the last time you paid attention to a print
ad? This also goes for TV and radio advertising. With DVRs and satellite
radio subscriptions, users are eliminating advertising from their content.

The advent of Web 2.0 has dramatically changed the landscape of online
advertising too. Online advertising spending continues to rise but the
dollars aren't going to banner ads, they are going to content creation
through blogs, email blasts, case studies, articles, webinars and
optimized press releases. Smart marketers are also using social networking
tools to get the word out. Whether it's a MySpace page, tools like Digg
and Del.icio.us or forums, advertisers are flocking to these free and
effective tools. Send out an email newsletter and you'll know exactly who
opened, when, and whether or not they clicked-through, printed the
newsletter, forwarded it on to a friend, or filled out a contact form.

Smart marketers are embracing new techniques like blogs, podcasts, vlogs,
email, RSS, and social media marketing to get the word out on their
products and services. Get with the program, and you'll not only reach
more users, you'll have the opportunity to prove ROI.

 

Ivy Hastings is a Project Manager at the Denver website design company,
Fusionbox.







Google Web Search
Didn't see what you were looking for?
 
powered by Google
Copyright ©2017 Experience, Inc Privacy Policy Terms of Service