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Home  > Article

Tips for Creating Commercials

By Experience

The first commercial in the United States was broadcast on July 1, 1941, just before a Brooklyn Dodgers-Philadelphia Phillies baseball game.

 
Try shorter sentences that can grab attention quickly.????
 

Essential Tips?to an Effective TV Commercial

The first commercial in the United States was broadcast on July 1, 1941, just before a Brooklyn Dodgers-Philadelphia Phillies baseball game. It was for the Bulova clock and watch company, showing a superimposed clock over a map of the United States, along with the announcer declaring, "America runs on Bulova time!" This commercial cost the Bulova company ten dollars to run.

Since then, commercial advertising has grown to include a tremendously large segement of marketing budgets. If you have an interest in creating your own?commercials, here are some tips to?help you.

1. Use people in your?commercial?
People relate to others and are more likely to respond positively if the actors in the ad are within the?'target' audience you are trying to reach.

2. Storyboard your video
Video commercials are short snippets. You have limited time to make an impression. If you preplan everything ahead of time, you'll remain?focused on capturing the best images in the shortest amount of time. If you've really hit the mark visually, your story should be apparent even if the viewer had the volume turned down.

3. Write?a script?
A ?script is an essential tool to creating a successful commericial.?To ensure all the information you wish to include can possibly?fit within the seconds allotted, you have to test it.??Write out the dialogue, then?time the actors speaking the lines.??Is?the pitch too long??Try shorter sentences that can grab attention quickly.????

4.?Pulling it all together
Now that you have your?'people' cast,?a storyboard completed, your script? set, you are ready to pull them together into one amazing commericial.?The most important part now is to layer these elements together and create?one powerful message for your target audience.

Best of luck.







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