Executive Spotlight: Andy Dolich
President, Business Operations, Memphis Grizzlies (NBA)
So, what year was this?
"The Great Zachinni" is shot out of a cannon on Opening
Night and delivers the first pitch
The first new manual out-of-town scoreboard in decades
displays three centuries of baseball information.
A fantasy Play-by-Play booth operates, where a fan sits
in the announcer's booth and calls an inning while the
actual game is being played. An audio tape is recorded
and provided to the participant with sponsor messages
A new high-tech "Diamondvision" scoreboard is installed,
a 30 x 40 foot television that shows instant replays,
close ups and more.
Television sets are added to the concession stands to
show the game while waiting
Radio feeds of the game are piped into both the men's and
"BillyBall" is the marketing campaign starring Billy
Martin who is returning to his hometown.
Speed pitch machines are installed in the lower concourse
Safeway sponsors the "Saturday Barbeque," the first
10,000 fans receive a free barbeque lunch. This plays to
what is termed, "Johnny Appleseed Marketing", the system
of growing fans from children through adults. Where else
can you get four a family of 4, 4 tickets to a game, free
lunch, free return subway pass, all for $14.00?
The Year of the Uniform give-away: Attend each and every
promotional game, and you can receive an entire team
uniform, from jersey, pants, socks, wrist bands, cap,
bat, and finally a certificate for free adidas shoes.
The team's season ticket holder base rises from 326 to
What year was this? Would you believe ten to twenty
years ago, 1981 - 1989? And who led this Renaissance of
baseball in the Bay Area? Andy Dolich, then Vice
President Business Operations for the Oakland A's.
Andy has moved with the Grizzlies to Memphis. Look
again for Andy and his staff to once again create
Buffy G. Filippell founded TeamWork Consulting, Inc., an executive search firm for the sports and event management industry in September of 1987. The firm's more than 120 clients have included: NASCAR, PGA TOUR, NBA, NFL, NHL, MLS, Indianapolis Motor Speedway, International Speedway Corporation, Major League Soccer, Olympic Governing Bodies, corporate sponsors, and sports marketing agencies. Learn more at http://www.teamworkonline.com.
All TeamWork Online content copyright © 2008 Buffy Filippell, President, TeamWork Online LLC.
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