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Executive Spotlight: Robin Dally

Talent Zoo

Director of Global Sponsorships and Sales, NFL International

She walked into my make-shift interview office at the NFL. I was anxious to meet her. She had been highly recommended as one of the best up and coming sponsorship sales people at a professional sports team. She worked for the Seattle Mariners managing over $10 million in sponsorships. She had been taught by some of the industry's best. Would she ever move to New York? She was the only woman interviewing for a sponsorship sales position at the NFL. I was anxious for the NFL to hire a sharp woman in sales.

There seemed to be a glow around her. The blond hair? The clear blue eyes? She had a smile that stretched across her whole face. Was she always this happy? Maybe it was the sunlight? I couldn't help but ask her why.

"I feel I have a mission," she spoke with such assuredness. "Many years ago my stepfather and two brothers were on Mt. St. Helens the day of the explosion. It was two days before we knew whether they had survived. I opened the front page of the paper and saw one of my brother's pictured dead. We were one of the lucky ones. We got to bury our family. Others had nothing."

I shared with her my father's death. "Oh, I think about them all the time," she continued with a smile. "I'm even more sure I am one of the lucky ones. I know I have a mission."

That explained the aura. I raced out of the room to the hiring manager's office and exclaimed, "You've got to hire her!" She got the job.

Robin now works for GMR. is the online destination for both job seekers and employers in the communications industry. It's also a must for up-to-the minute content on industry trends, news, career guidance, or just to schmooze. Find a better life with Talent Zoo (

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