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The Shirts on Their Backs
Sports apparel and equipment are multi-billion industries, not only in the U.S. but around the globe.
For 2005 alone, the sports apparel and athletic footwear
industries gained more than $55 billion from the U.S. market.
This figure was not surprising since sports apparel and
footwear are the dynamic duo in U.S. sports industry. The
combined earnings of the two industries have never been below
the $50 billion dollar mark in the past four years.
Sports apparels stores are making a killing. From basketball
jerseys to golfing tees, sports clothing shops are enjoying
the gains that sports have played in the past years
especially now when fashion designers are tapping into the
sports apparel industry to showcase their designs. Fashion
designers are now cashing in on the lucrative sports apparel
industry. Sports clothes are no longer seen as boring pieces
For example, runners need to wear something that is not made
purely of cotton since cotton absorbs moisture. Soon enough,
they would feel heavy with sweat and experience a lot of drag
when they run wearing cotton shirts and shorts.
Nevertheless, sports business is not all about clothes and
shoes. As we travel around the world, we'll find out that
different people have their own views and interprets the
business in their own ways. Some might see sports as a
gambling opportunity, while others would see it as a means of
personal recreation and fitness.
On the other hand, business oriented individuals would see
sports as a profitable marketplace where the right
investments would lead to very lucrative gains. Still others
envision sports as their stepping stone for fame and fortune.
World governments also cash in on the sports industry. Sports
can easily be a country's revenue source from tourists and
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