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Home  > Article

Have a Ball in Sports Marketing

By Experience

The billboards at your local stadium, the corporate-sponsored tournament you watch on TV, and the commercials with athletes promoting your favorite fast-food chain are all products of the innovative thinking and hard work of sports marketing professionals.

 
Professionals in this business use a combination of advertising, PR and, of course, marketing to generate both awareness and dollars.
 

Sports marketing is the fast-moving, billion-dollar industry which supports the popular world of competitive athletics. Professionals in this business use a combination of advertising, PR and, of course, marketing to generate both awareness and dollars. Athletic event organization, product endorsement, and corporate sponsorship are all a part of the sports marketing mix.

The sports marketing industry demands a lot from beginners, and there are no easy paths in. An internship, perhaps more than one, is necessary to be a competitive job candidate. However, people who work in sports marketing genuinely love their jobs, and often stay with them for long periods of time, sometimes even for life. Although the work can be stressful, deadline-heavy, and detail-oriented, it can be equally rewarding. Generous salaries, challenging work, and excellent perks--such as free tickets to sporting events and the chance to meet pro athletes--are only a few of the reasons sports marketing is a popular career choice for today's recent graduates.







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