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Home  > Article

The Transformation of Entertainment

By Emma Beavers

Technological innovation is reconstructing the media landscape of the entertainment business generating new career demands and opportunities.

Entertainment Goes Digital
The late twentieth and early twenty-first century saw a technological revolution that continues to evolve and has profoundly changed the way the entertainment industry operates. From iTunes to YouTube to podcasts, new methods of viewing and sharing content challenge the industry's ability to adapt to changing technologies and maintain consumer loyalty in an age where it's easier and cheaper to pirate a DVD or song instead of pay for the real thing. ABC, for example, has begun to offer recent reruns of its most popular shows online for free.

New Demands, New Opportunities
At the same time, the dawning of the digital age creates both opportunities and demands. In the realm of video, digital film has literally revolutionized the way that film is produced. It's cheaper, easier to create (consider the number of videos on YouTube alone), and is even being taught in many high school film classes. At the same time, film directors and editors must keep up on the latest technologies and video-editing programs, and technical expertise in editing and special effects are more and more important. Even the advent of blogging has brought a more democratic method of showcasing talent: some high-profile bloggers have gained a level of visibility and readership that makes them authorities in everything from celebrity gossip to political commentary. So while your blog may not effortlessly land you a career in journalism or screenwriting, it's a great way to hone your writing skills in the semi-public eye.







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